Marketers are aware of how valuable content marketing is but most of them still struggle with scaling/measuring their lead generation outputs via content.
Digital marketers today understand the importance of blogging, social media, creating content like eBooks etc. However, when they are questioned about justifying “ROI” via content, most companies don’t have a substantial answer.
This detailed infographic by Marketing Masala(http://www.marketingmasala.com) focuses on methods for building content that converts into leads, structuring content marketing strategy and promoting content the right way.
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