We are well into 2017 and the e-commerce industry is riding on the wave of new trends and technologies. Consumers have embraced the ways of shopping online through their mobiles and the retailers are also providing the most interactive experiences to them. According to Conversion Fanatics, customers spend 44% of retail internet minutes on their mobile phones and 11% on their tablets.
It’s high time that the marketers stop thinking ‘mobile users’ and ‘desktop users’ as being different. This is because an average household has 7.4 internet connected devices. It means that, the person who is a ‘mobile user’ one minute becomes the ‘desktop user’ the next minute. So why not have a UX design enticing enough for the mobile users not to switch their devices?
The e-commerce marketing world is going through these and many more such changes. This infographic from Biztech Consultancy will give you further insights on the latest e-commerce marketing trends.