Traditionally banner ads placed on top, bottom or sides of the web page are used for advertisements. If you want to make your online marketing strategy more effective, then you should look for more interactive and attractive modes of digital advertising. “Native Ads” give a fresh perspective to your advertisement campaign. Research shows that rich media ads have more reach and response when compared to static or text ads. So, in order to optimize your advertisement campaign, you should make use of the most audience-friendly techniques. For more facts about digital advertising industry, read this infographic.