The social media has become one of the most important mediums for keeping in touch with friends, family and even acquaintances. Both men and women use this online platform for different purpose. Men use it to expand their reference base and build more contacts while women basically use it for personal purposes. A research shows that more women than men are active on various social media sites. If you want to know the exact statistics of the men vs. women using social media, check out this infographic.